our story

TAN-LUXE was founded on one idea: If you can customize your makeup, why not your tan?

We tossed out the tanning “rulebook” and changed the way self-tans are developed by completely revolutionizing how they’re used – all for the good of the glow.

Taking a customizable, skincare-led approach, we put you in total control of your glow. Non-toxic, cruelty-free formulations with natural tanning actives integrate seamlessly into your life and luxe skincare regime to give you the cleanest, most flawless glow EVER.

The Science

For us, clean tanning means creating products that are innovative in formulation, application and end-result.

Good-for-you ingredients make our products great for you, and we work to ensure full traceability of everything that goes into each and every product we make. If we aren’t totally obsessed with what we’re creating, then we don’t do it.

It’s that simple.



Our vegan, cruelty-free formulas are infused with skin-loving ingredients + natural tanning actives and free from chemicals of concern


We created our own molecule, Triple Tan Technology, which reacts with your unique skin-tone to deliver a natural, customizable glow 


Exclusive, crystal clear formulations deliver flawless results with zero transfer onto sheets or clothing

Meet Marc

Tan-Luxe Founder and CEO, Marc Elrick identified that clients in his hair salon had great hair, great make-up, but a less than great self-tan. So, Marc began researching ways to deliver a natural looking, sunkissed self-tan, putting you in total control of your glow. 

After five years of research, development, focus groups and 1000’s of submissions to our in-house lab, TAN-LUXE was born, and we’ve been glowing ever since!

Next generation of tanning fixes

The British-based company is changing the self-tanner game in a big way

All of Tan-Luxe’s products are brilliant for a natural-looking tan

  • The Future Collection

  • The Face

  • The Body

  • The Gradual

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