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Gradual tan

Get a buildable glow with our lightweight and hydrating formulas that you can easily add into your daily skincare routine. Choose from gradual tan lotions and serums. ,

WHICH GRADUAL TAN IS BEST FOR ME?

THE GRADUAL

The Gradual is the ultimate gradual tan lotion – a lightweight oil/moisturizer hybrid that melts into skin. Not only will it give you a radiant, natural glow, it’ll deeply nourish, smooth, and condition your skin. No wonder it’s a cult classic.

THE BUTTER

If you prefer a richer gradual tan lotion, The Butter is for you.This 4-in-1 treat illuminates, hydrates, perfects, and replenishes, all while gradually giving you a bronzed glow.

SUPER GLOW COLLECTION

The Super Glow collection is a series of a hyaluronic acid serums that deliver amazing tailor-made hydration to your skin alongside a buildable, glowing tan. Available as a standard serum, SPF, body serum and overnight treatment, we have plenty of options.

We also have an instant tan for an immediate glow, and tanning mousse and tanning water that develop in 4-6 hours.

shop GRADUAL SELF-TAN

  • Tan-Luxe Paris Luxe Edit

  • Tan-Luxe New York Luxe Edit

  • 0000 TanLuxe The Gradual Light 250ml Render 348x464The Gradual Creator Club 348x464

    The Gradual

Our No-1 self-tanner

Fool proof

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