Meet Hyaluronic Acid — the star ingredient powering our bestselling Super Glow Serum and the buzzy skincare mainstay that everybody’s talking about. If you’re a skincare buff, Hyaluronic Acid is probably pride of place on your shelf already; if not, take a look at the ingredient lists of some of your favourite hydrating essentials — chances are you’ve already been reaping its benefits.
If you’re still wondering ‘what can Hyaluronic Acid do for me?’, allow us to break it down for you in the first of our Ingredient Spotlight Series.
JUST WHAT EXACTLY IS HYALURONIC ACID?
Put simply, Hyaluronic Acid is widely recognised by dermatologists as the gold standard when it comes to hydration in skincare. It’s a naturally occurring substance within the human body that works as a magnet for moisture, and can hold 1000x its own weight in water. As the hero ingredient in our Super Glow Serum, it’s safe to say Hyaluronic Acid earns every bit of the hype. Pretty impressive, huh?
WHY IS IT IMPORTANT TO USE?
The cells in our body actually produce Hyaluronic Acid naturally to maintain their moisture levels. However, as we age, production slows, leading to loss of elasticity and increased signs of ageing, like fine lines and wrinkles. Sounds scary, but don’t worry — we’ve got good news for you! When applied to the skin in the form of a serum, Hyaluronic Acid can restore both initial and lasting hydration, as it’s a powerful humectant, meaning it helps reduce moisture loss and slow the signs of ageing.
WHAT ARE THE BENEFITS?
This miracle molecule works on ANY skin type, even if you’re prone to breakouts or are feeling particularly oily. Hyaluronic Acid delivers a level of hydration to cells that’s regulated and precise, giving you skin that’s softer, smoother and more radiant — in turn improving the appearance of fine lines & wrinkles. We did mention it was the gold standard, didn’t we?
HOW DOES IT WORK WITH SUPER GLOW?
This all sounds great, but hang on just a second — don’t acids break down self-tan? Trick question: Hyaluronic Acid isn’t really an acid, at least not in the traditional sense. It’s not going to exfoliate your skin or give you that stripping effect a glycolic or lactic acid could. These incredible skin-boosting qualities made Hyaluronic Acid our star ingredient for the Super Glow Serum — and what makes it truly super. Here’s a quick sidebar: the size of the Hyaluronic Acid molecule impacts how it penetrates the skin — a larger molecule works only on the upper layers, while a smaller molecule can reach the deeper layers. That’s why the Super Glow Serum features both a high molecular weight Hyaluronic Acid and an extremely low molecular weight sodium hyaluronate, achieving hydration binding across multiple skin layers. The result? Multi-level, lasting hydration that minimises trans-epidermal water loss for the dewiest, plumpest possible look and feel.
